Here is installment #3 of product flops:
No. 15: DeLorean Car
Auto pioneer John DeLorean quit General Motors in 1973 to start his own company. His company's car was an unusual car featuring an unpainted, stainless-steel exterior and gull-wing doors. The car debuted in 1981, but when the company failed less than two years later it had produced less than 9,000 vehicles.
Despite horrific sales, the car gained a cult following after the release of the 1985 movie 'Back to the Future' which featured the car as a time-travel machine. Last year it was announced that the car would be returning with very limited production.
No. 14: Kellogg's Breakfast Mates
The idea behind Kellogg's Breakfast Mates was fairly simple -- pack a box of cereal with milk and a spoon, and you have a tasty meal on the go! Hey, it worked for Lunchables, right? Unfortunately, Kellogg's failed to take two things into account. First of all, though the milk included in the Cereal Mate did not require refrigeration, no one likes the idea of warm milk. And second, the ads showed parents sleeping while children helped themselves to Cereal Mates -- but the packaging was not child-friendly. The confusion associated with Breakfast Mates led to its ultimate failure.
No. 13: Pepsi A.M. & Crystal Pepsi
In the late 1980s, Pepsi came up with the brilliant plan to cater to the breakfast cola drinker, under the assumption that because Pepsi contained caffeine, it must be a natural substitute for coffee. Well, you know what they say about assumptions -- but needless to say, Pepsi AM was not successful, and neither was Pepsi's later foray into clear cola, Crystal Pepsi. Apparently, when it comes to cola, the consumers know what they want -- they want it brown, and they want to drink it all day long.
No. 12: Frito Lay Lemonade
Frito Lay Lemonade might seem like a good idea: Eating salty corn chips makes you thirsty, and lemonade can cure that thirst. Unfortunately, when people think Fritos, "thirst-quenching" is not an adjective that comes to mind. Therefore, Frito Lay's "logical" brand extension turned out to not be so logical after all.
No. 11: Bottled Water for Pets
People tend to pamper their pets, so it's not far-fetched to believe consumers might serve bottled water to their cats and dogs. At least that's what the makers of Thirsty Cat! and Thirsty Dog! must have believed. But despite the fact that the water came in such delicious flavors as Crispy Beef and Tangy Fish, it never seemed to catch on. Go figure.