Here is installment #2 of product flops:
No. 20: Coors
Rocky Mountain Spring Water
If you're one of the most popular beer brands in the world, it's a pretty safe bet that even your most loyal consumers would not be interested in buying bottled water from you. Case in point -- Coors Rocky Mountain Spring Water. Spring water from the Rocky Mountains is indeed used during the brewing process of some Coors products. However, when bottled alone, it's missing one key ingredient -- alcohol. Apparently Coors customers just weren't that into buying water when it wasn't enhanced by additional ingredients like barley and yeast.
No. 19: Cocaine Energy Drink ( what were they thinking on this one?)
Cocaine is a high-energy drink, containing three and a half times the amount of caffeine as Red Bull. It was pulled from U.S. shelves in 2007, after the FDA declared that its producers, Redux Beverages, were "illegally marketing their drink as an alternative to street drugs." The drink is still available, however, online, in Europe and even in select stores in the U.S. Despite the controversy, Redux Beverages does not plan to cease production any time soon. You know what they say -- there's no such thing as bad publicity
No. 18: Earring Magic Ken
Barbie and her companions have gone through many incarnations since her creation in 1959, but none is more infamous than "Earring Magic Ken." Exit classy tuxedos and suits and enter mesh t-shirt, purple leather vest, and earring. Pretty soon "New Ken" was dubbed "Gay Ken" -- and parents were not pleased with his fashion-forward style. After an article focusing on Earring Magic Ken's style appeared in 'The Stranger' newspaper, Mattel discontinued production and recalled as many Kens off the shelves as they could.
No. 17: Colgate Kitchen Entrees (just the brand name, ewww)
The Brand Failures blog explains: In what must be one of the most bizarre brand extensions ever Colgate decided to use its name on a range of food products called Colgate’s Kitchen Entrees. Needless to say, the products did not take off and never left U.S. soil. The idea must have been that consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The trouble was that for most people the name Colgate does not exactly get their taste buds tingling.
No. 16: Apple Newton
Arguably ahead of its time, Apple debuted this PDA device in 1993. Computerworld says it flopped partially because of its high price ($700 or more), bulkiness and the ridicule it received from talk show comedians and comic strips like 'Doonesbury' which focused on the supposed inaccuracy of the handwriting recognition.
The Newton faded away in 1998, but chartered the course for the Palm Pilot in the late 90's and the popular BlackBerry & iPhone today.